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How Reaction Videos Took Over The Content Universe Amid The Pandemic

Last year was a breakthrough moment for one content genre —. The Covid-19 pandemic lured several users — with the time and inclination to enter the creator economy — into its no-script format and minimal production requirements. And India emerged as the hub of this content explosion. Reason — the sheer number of creators it added to the content universe, and for making several...

Indian government asks social media firms to control Coronavirus fake news

Bengaluru: The Indian government has written to top social media companies including,, TikTok, ShareChat and, to control the spread ofon Covid 19, popularly known as. In ansent on Friday, the government asked social media platforms to start awareness campaigns, remove misinformation from the platform and promote authentic information on the virus. ET has a copy of the advisory. “All social...

Instagram, Snapchat detrimental to mental health, may drive feelings of inadequacy and anxiety

LONDON:and Snapchat are the most detrimental to young people’s mental health and wellbeing, according to a new report onplatforms which also found thathad the most positive effect. The new report by Royal Society for Public Health (RSPH) in the UK examined the positive and negative effects of social media on young people’s health. Researchers conducted a survey of almost 1,500...

It’s time to reward yourself for putting up a good show in 2020

You braved it all with a bold smile. You are a winner and you deserve all the goodness in the world to pamper yourself. 2020 has been unlike any other year and it’s the perfect time to set the mood right and end it on high spirits. What if we tell you we have curated a list of the sweetest rewards for you! Be it entertainment at home or warming up your winter evenings with the perfect brew,...

KFC hits pause on ‘Finger Lickin’ Good’ ad slogan, says it doesn’t feel right in the pandemic

is temporarily suspending its long-time”, calling it inappropriate in the current COVID-19situation wherehas become top priority to stem transmission. In an era when face masks and hand-washing have become the norm and health officials are recommending people to stop touching their faces, KFC said the slogan ‘doesn’t feel quite right.’ The slogan, used on and off by the...

Lilly Singh lands another show, will be seen on a primetime sketch comedy series at NBC

LOS ANGELES: Late night show host andis getting another show on NBC and this time she will be on the primetime slot. The network has ordered a two-part series special ‘Sketchy Times with Lilly Singh’, reported Variety. In a hat-tip to her early work on YouTube, the host of ‘A Little Late With Lilly Singh’ will be seen performing a range of sketches. Singh will portray...

Lockdown not an excuse to compromise on working out, says Daiwa boss; keeps fitness apps handy to learn indoor exercises

Arjun Bajaj, the CEO and Founder of Daiwa, says feeling frustrated in this lockdown period, is quite natural, however, that does not mean one can compromiseand. Sharing his fitness routine with ET Panache, the television brand boss said, ‘Keeping that mantra alive in me, I have found my own unique routine, to keep myself motivated and also stay fit. I have hooked myself to YouTube fitness...

Madonna turns 60: Here’s a look at her 5 most-viewed videos on YouTube

aka the original ” has been unapologetic, unafraid and unabashed in her career spanning over three decades. According to, the superstar has earned more than 570 million views on the site in the past 12 months. The multi-faceted artist’s channel has more than 2 million subscribers. She has given us music, performances, fashion statements, iconic moments, creative content throughout...

Money game: The growing biz of PUBG and its star players

(This story originally appeared inon Aug 26, 2019) Aaditya Sawant, a popular YouTuber with 4.8 million subscribers, was playing and livestreaming the battle royale gameearlier this month when a fan pinged him, seeking to be his team member. The fan had paid him over Rs 6,000 in two hours through afeature called ‘Super Chats’, in which viewers pay streamers to get their comments...

No posts, no photos, no videos, only audio. Clubhouse is the latest buzzword in the new normal

SAN FRANCISCO:, the invitation-only audio chat, exploded in popularity during the coronavirus pandemic when people could not get together in person – but now the once niche platform has far higher goals. Launched less than a year ago, Clubhouse – which recently encountered a censorship hiccup in China – is looking to establish itself as the standard-bearer for digital audio. ...
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