Currently the vast majority of revenue at the Google-owned service comes from advertising and that will remain a focus, said Neal Mohan, YouTube’s chief products officer.
‘But we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible,’ he said.
Viewers will pay $4.99 a month for channel memberships giving them access to exclusive content including livestreams, extra videos or shout-outs on channels with more than 100,000 subscribers.
Creators will also be able to sell merchandise like shirts or phone cases directly on their channels, the company said.
YouTube returns a small part of its advertising revenue to content creators who regularly accuse the platform of giving them only crumbs.
The site is facing increasing competition from other platforms using more and more video.
YouTube says it has more than 1.9 billion users but the figure only counts those who log in via their accounts.
Google I/O Day 1 Highlights: Strike Life Balance With Android P, Maps Get AR Upgrade, AI Pl…
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It’s All About Emojis
Even before the event kicked off, CEO Sundar Pichai assured fixing bugs in things that matter the most, like burger emoji and floating foam on beer mug emoji.
With 7000 people present at Shoreline Amphitheater for the event this year, Pichai and his team amused the audience with their newly-developed features at Mountain View, California.
Better and smoother updates in AI, Assistant, Photos, News will soon make lives easy for most people.
Missed the live event? Here’s a quick round-up of what Google has in store for your in the coming few days, weeks and months.